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    Everything You Need to Know About Google Tag Manager

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    Google Tag Manager (GTM) helps with tracking codes and website statistics. It may also be used with Google Analytics to simplify data collection. The best thing is that GTM is free and offers numerous easy-to-use features. The software features a single tool that consolidates all website data, eliminating the need for costly developers and allowing users to work independently.

    Google Tag Manager can change site tags and codes in many ways.  This post will explain Google Tag Manager, its features, and how to utilise it to simplify your work.

    What is Google Tag Manager?

    Google Tag Manager simplifies data collection and organisation for websites, saving time and money on developers. It consists of tags, triggers, and variables, allowing for easier setup and data submission to Google Analytics. It helps with marketing, customer conversion rates, and site analytics, making it useful for analysis and improvement.

    Why use it?

    Google Tag Manager is a free tool that optimises website performance, eliminates external developers, and works with Google Analytics for data accuracy. It’s user-friendly, allowing users to control website components and tags usage, improving website success.

    How does it work?

    Google Tag Manager simplifies website management by allowing multiple websites to be tagged simultaneously, using Firebase SDK, Android, or iOS, and triggers when events occur.

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    What are tags?

    Google Tag Manager consists of various components, including website tags that send data to third-party tools like Google Analytics. These tags monitor website activity and usage, and can be automatically tracked by the tag manager. Additionally, the tag manager can alert users of broken code, allowing for necessary code correction.

    What are triggers?

    Google Tag Manager triggers are essential for webmasters to gather data from various triggers, such as clicking on links, viewing pages, scrolling down, downloading, form submissions, and purchases, ensuring the tag’s functionality with Google Analytics.

    What are variables?

    Google Tag Manager uses variables to determine trigger conditions and communicate precise information. Variables can be set or included in all clicks, tracking activities like URL clicks. Track page scrolling speed, purchase amount, and site duration. Variables help triggers and tags eliminate redundant information.

    Google Tag Manager and Google Analytics

    Google Analytics and Google Tag Manager can simplify your life by analysing data, tracking user downloads, and automatically sending data to Google Analytics at specific intervals, making them more useful.

    Setting it up for web

    Set up Google Tag Manager for your website with a simple account setup at tag manager.google.com. Create a container, add code, create username and password, name the container, and accept terms and conditions before inserting the code into your site’s HTML.

    Setting it up for mobile apps

    Google Tag Manager integrates with Firebase, making mobile app setup as easy as website setup. Create an account, create a container, and select the container type for Android, iOS, Firebase, and Legacy SDKs.

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    Why are analytics key?

    Analytical tools are essential for businesses to improve their websites and companies, enhancing conversion rates, performance, and usability. This helps identify visitor preferences, increase sales, and ensure future success by enhancing customer satisfaction.

    You can decide whether Google Tag Manager is perfect for you now that you know how it works. It’s free and works with Google Analytics, so everything’s in one spot. Google is crucial to business’s future. Many things can be done using Google’s tools. Even without coding skills, the tag manager makes tracking website statistics and analytics straightforward. Most people can profit from it.

    Contact King Kong for professional advice on using Google Tag Manager for website analytics and tracking.

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