Between the years 2023 and 2024, the digital marketing scene has witnessed a growth rate of 10% spending across all businesses. This shows the increasing reliance on online strategies.
Email marketing is one of the oldest forms of digital marketing. Even before the advent of computers, people were using traditional mail to sell their products and share information about their up-and-coming brands. Hence, it is still one of the most effective ways to catch the attention of your potential customers.
However, a large number of businesses still mistakenly believe that email marketing is merely a quick way to grab customers’ attention with a calligraphy signature and sell products, which is quite the opposite. There is an art in using email marketing successfully, it just doesn’t help in selling your products but helps build trust between you and your customers that eventually leads to long-term loyalty.
This guide has been written with the impression to help you understand email marketing and help you inspire to start writing your own material for your very first email.
What Is Email Marketing?
Email Marketing is an art form and a tool, which is mostly used in digital marketing. It is one of the best ways to grab the attention of both your current consumers and potential customers by sharing promotional messages and newsletters, which do require a subscription.
The main goal is to build a relationship between your business and the customer, while also increasing your beans awareness leading ultimately to sales.
Benefits Of Using Email Marketing
- The biggest reason for using email marketing is to build relationships, by building connections using your personalized email you will be able to increase your credibility.
- It’ll help widen your brand awareness, and make your company more approachable to potential customers and investors alike.
- Depending on the type of your service, email marketing is an amazing tool for promoting your content. You can share your blogs and newsletters while also sharing about your valuable assets.
- Email Marketing will allow you to generate leads by asking your customers to your emails. Most big companies will try to persuade people by offering deals and services.
How Does Email Marketing Work?
Before starting it is important to note that email marketing can become overwhelming especially when you are just starting. To help you understand more clearly and easily let’s break down this process into a few simple and understandable steps.
Make A Strategy
You can start by creating a list of your products or services by separating them by type. It can be divided by creating a list for your audience, their preferences, and categories and making sure that you don’t mistake one list for another.
Thoroughly understand the lists and then look at what prospects or customers you want to engage using your email marketing. Furthermore, after finishing the whole process make an email list by either using Excel, an e-mail marketing management system or even an AI platform just be sure to label each list correctly and clearly so that you can find them whenever you want.
Find Your Audience
To make effective emails, you can either make a camping trip or a one-off to help you understand your audience. Just like everything else in marketing, digital or not, start with your buyer’s persona. You will need to understand their pain points and the concerns they are dealing with, which will then help you in writing an email that is tailored towards them. As a side note, you can even use tools like Marketing Analytics software to keep track of your audience.
Choose The Campaign Type
One of the biggest reasons newcomers in email marketing get overwhelmed is because of the campaigns, and they can’t make up their minds if they want to send a weekly newsletter or bi-weekly, which can sometimes even lead to them deciding if they should announce the new products. You can solve this confusion by understanding the different types of email campaigns.
| Campaign Type | Useful in |
| Promotional emails | Helpful in getting the word out about your offers or new product |
| Newsletters | Mostly used for sharing updates on your business, events, etc, usually, they are sent weekly |
| Customer Journey Email | These are used in showing your appreciation towards your customers, they are usually treated like welcoming emails but highlight the milestone and congratulate your customers for their relationship. |
| Transactional emails | outline recent transactions, order updates, or abandoned cart notifications |
| Feedback Emails | They are also known as surveys and questionnaires and help collect helpful data from email recipients |
| Re-engagement emails | builds renewed interest from customers or leads you haven’t heard from in a while |
Establish Some Well Defined Goals
Your Goals will help you become more effective in your marketing strategy, which will help you achieve different goals more easily. Which can also include
- Reaching higher sales
- Increasing your product or brand awareness
- Find leads more easily
- Make your customers feel important and have them engaged
- Increase your customer’s loyalty and value
To Sum It Up!
You can use email marketing to increase your relationship with your customers and widen your brand notoriety. Email marketing can be overwhelming more so for newcomers in the field but you don’t need to worry since you can achieve your goals by strategizing and finding your audience. Furthermore, it will allow you to create an email that you can use to share your products more easily using the many different campaigns.