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    Why does an online store need a smartphone app?

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    The rapid development of e-commerce is forcing online store owners to look for new ways to increase sales. The product is widespread, the prices are affordable, the website is high-quality, and competitors have more sales. In this case, you may need a Magento 2 upgrade service and a mobile application. Both solutions are practical and correct, but we will dwell on the second.

    3 reasons to launch a mobile application for an online store

    A modern person uses his gadget to solve dozens of problems a day:

    • pays for purchases;
    • uses banking services;
    • orders food;
    • prepares documents, etc.

    Smartphones are becoming increasingly advanced, and perhaps in the near future, many users will abandon laptops altogether.

    Creating a user-friendly work app can take time and money. But it is necessary for those who want to keep up with the times and remain competitive today. We will present three weighty arguments to prove this.

    1. With all the wealth of choice, there is no other alternative

    Often, there is simply no time for shopping, and a person makes it on the way to work, while walking the dog, or even while eating. The portal has only a few seconds to attract his attention in search results.

    At the same time, many users are tired of the vast selection; they simply do not want to waste precious time searching for the right product from different sellers. Therefore, if they have a positive shopping experience with one company, they are happy to install its offers.

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    In addition, it is convenient for customers to enter their payment and delivery information once and make purchases with one click. That is, the application saves consumers from wasting time on long searches. Scheme: came in – found the product – bought it, it suits many people.

     wealth of choice

    2. Increase in loyalty and regular customer base

    If a client has an application installed on his phone, the likelihood that he will make his next purchase in this store and not from competitors increases significantly. Such software strengthens the bond between the seller and the buyer.

    By allocating a certain amount of memory to your smartphone, a person becomes attached to the company. Here, the main task of the seller is not to disappoint the buyer because deleting an application is even easier than installing it.

    The brand also receives many benefits, the main one being customer data. Now, he can make more profitable and narrow personal applications, increasing loyalty and turning an ordinary buyer into his ambassador.

    3. Automatic sales

    A competent application sells itself. You need to connect it to the store panel; all updates occur automatically. There is no need to hire separate employees for this sales channel or delve into complex settings.

    In concluding a short list of the advantages of this sales channel for an online store, we cannot say anything about your company’s image. Today, any market, both virtual and real, without its own application is considered unreputable. Therefore, if you are still wondering whether your site needs it, decide in favor of development. The store will only benefit from this, provided the software is high-quality.

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